Individual report Assignment Example | Topics and Well Written Essays - 2500 words

Individual report - Assignment Example However in 1923 his son invented a new product called ‘Mars Milky Way’ bar, which was very well received. Between 1911 and 1932 the company was relocated a number of times until Forrest Mars established Mars Limited in the United Kingdom. Over time the company has expanded into different avenues and it operates in six different business segments; food, chocolate, pet care, drinks, confections and symbioscience1. The marketing strategy of Mars incorporated is one that is geared towards the success of an industry built on the ambitions of a man who ran the company with a fanatic dedication. The following description by Joel Glenn Brenner (the only reporter ever to interview him) of Mr. Mars in New York Times (1999) explains to some extent the reservoirs of commitment and dedication with which the company has been run. He stated that there was an extremist who got down to his knees, in a praying manner, and he prayed for all the candy brands like Milky Way, Snickers, and so on. By doing so, he aspired respect of his employees and their loyalties for attaining quality, showing his will to pay salaries thrice better than the competition offerings. A noticeable point is that the pay-checks at Mars, are linked to the output and performance of the business. Higher market penetration- Initially when the company was still starting out and had few competitors, expanding market base was also accompanied by an increase in the overall market growth which meant that the Mars market share also increased rapidly. Over the last couple of decades however, competitors such as Kraft and Hershey’s have acquired a dominant presence in the candy market. Mars and Hershey’s due to their dualistic domination of the confection industry have become known as the ‘Candy Kings’ of the chocolate world (New York Times, 1999). Having a lot in common, the two companies in the initial decades

Bio-remediation of Oil Spills using Microbes Essay

Bio-remediation of Oil Spills using Microbes - Essay Example Apart from the above, people illegally may dump the pollutants such as the crude oil into the sea. Moreover, terrorists may also cause the oil spills just to destroy the country’s resources. The major victims of the oil spills occurring in the sea would be the aquatic animals and other marine living organisms which include plants under the sea. Thus, cleaning up and recovering from the oil spill are a major tasks and it is mainly based on the factors such as the nature of the oil that is being spilled, the quantity or the amount and the nature of the area being affected. There are different methods for cleaning up the oil spills which ensemble chemical treatment and Bioremediation. Bioremediation is the process of using the microorganisms to break down and remove the pollutants. â€Å"Bioremediation usually involves the use of biological agents to detoxify a contaminated environment† (Thangarajan et al., 2011). Thus, the noxious wastes of the oil spill can be effectivel y treated using microorganisms isolated and selected from the oil-contaminated environments to biodegrade the hydrocarbons in oil spill are a very promising technique for treatment of oil spills. This paper will feature the function of certain species of bacteria such as Pseudomonas aeruginosa and Bacillus subtilis and their role in Bio-remediation. Biodegradation by natural population of microorganisms can be considered as one of the primary mechanism by which the oil spills which are rich in petroleum hydrocarbons can be eradicated from the environment. The major success of the oil spills bioremediation mainly depends on the nature of the hydrocarbons and one’s ability to maintain and establish the conditions that favors the growth of the microorganisms in the particular contaminated environment. Therefore, the physical and the chemical characteristic of the oil and the oil spill area are the vital determinants in the bioremediation process. Thus, bioremediation encompasses the accelerated biodegradation in a natural way. Bioremediation techniques can be carried out in two different ways namely the in-situ or ex-situ methods. â€Å"In in-situ processes, the biological remediation is conducted at the contaminated site, whereas in ex-situ processes, the contaminated medium is extracted and processed off-site purification facilities.† (Rezende et al, n.d). Thus, bioremediation involves the processes of biostimulation and bioaugmentation. The Phenomenon of biostimulation comprises of addition of nutrients such as nitrogen, potassium and phosphorous and thereby enhancing the growth of the microorganisms through adjusting the environmental conditions such as the temperature, moisture and aeration etc. Thus, most of the bacterial species such as Pseudomonas, Bacillus and Cornybacterium are able to degrade the contaminants effectively under favorable environmental conditions and enriched nutrient supply. (Salami & Elum, 2008). On the other hand, the ot her phenomenon known as the bioaugmentaion where the microorganisms are able to degrade the specific oil spill contaminants namely the hydrocarbons are also being implemented. Therefore, bioremediation can be clearly understood as the phenomenon that exploits the microbial diversity and their metabolic versatility to convert noxious chemical oil spill contami